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Forbes and Turn Report on
Building Trust in a Data-Driven Age


 
Privacy concerns are top-of-mind for consumers and marketers alike these days. After all, today’s marketing technology runs on massive amounts of data, and consumers are increasingly aware of how they are being watched online. Yet, consumers are also willing to give up some of their privacy if they feel like there’s a good enough reason – and that they will get something of value.
 




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In this study by Turn and Forbes Insights, you’ll learn what privacy means to both consumers and marketers – and how navigating these perspectives can help you get more out of your marketing while maintaining customer trust.

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