Turn Insight Report: Advertising Index Report Feb 2014
Every industry category and every advertising sector is being disrupted by the global programmatic race. And, if you’re not already bidding for the right ad targeted at the right customer at the right time, you can be sure your competitors are. Read the report for the data and insights that can get you to the finish line first.
Our data and insight reports are a regular investigation into the world of digital advertising. As brands and agencies work with technology providers to drive cross-channel marketing initiatives, global digital advertising spend continues to grow and is projected to reach 25% of all ad spending this year. Turn’s mission is to keep you up to date on everything that is driving this increase. This report highlights insights we’ve gained from the most recent period—insights driving smarter marketing decisions for brands around the world.